By using Contingent Value Method(CVM),WTP(Willingness to Pay) of wildlife in Jinggangshan Nature Reserve was studied,the overall existence value of wildlife resource(namely the sum of economic,social,ecological value added on its existence value) in this area was calculated,and the statistics of primary social and economic factors affecting payment value were analyzed.600 questionnaires had been issued altogether and the recovery rate was 100%,583 of which were valid and the effective rate was 94.2 % which demonstrated that feedback sample quantity had reached the analysis requirement.The study result showed that interviewees with different social characteristics widely dispersed,which complied with the survey principle of random sampling;that the distribution curve of WTP was neither smooth nor normal and as 50 Yuan was frequently-used amount in their daily consumption,people tended to choose this option subconsciously;that WTP had notable correlation with education degree,monthly income and cognition degree,and had relation with age but no obvious relation with gender;that annual payment value per capita was within the research scope of wildlife payment value,that is 40-575 Yuan/(person·year).The final conclusion was that wildlife resource value in this area was 17 845 000 Yuan/year,which was of great significance to the protection of biological diversity and the formulation of corresponding protective measures in Jinggangshan Nature Reserve and even in the whole society.
